18 Nov Choosing between a Freelance Digital Marketer or an Agency
It is tough having to make constant decisions that impact on the business, especially in areas you may not have a full knowledge about.
Hiring digital marketing expertise is a great way to reduce the risk of making uninformed decisions. A marketing expert can manage part or all of your marketing, allowing you to focus on other parts of the business.
Choosing between a digital marketing freelancer or agency
It can be difficult to decide whether to use a digital marketing freelancer or agency for your Internet marketing campaign. One is more expensive than the other, but the other can deliver something else better in another aspect too.
Here’s a breakdown of the advantages and disadvantages of both service providers.
The Advantages of Hiring a Freelancer
It’s cheaper to hire a consultant.
If you hire a dedicated employee to formulate your Internet marketing campaign, they will charge you by the hour. If they’re not happy with your initial offer, you can just walk away. Freelancers are paid on a project by project basis, which can mean you only pay for what you need. This fact is very handy if you only want help with certain aspects of your marketing plan.
A freelancer will be working on your campaign as part of your business, meaning their work is completely focused on your priorities. They work to your mould and you can ask them to explore or plan for any idea you think is valid. An agency doesn’t work in this way as they sit separately to your team. This free flow of ideas can really important when you are trying to brainstorm or create a plan for a new business concept.
Part of the team
A freelancer can work as part of your team, stepping in for where you might have employment gaps. Don’t have a development manager or want to trial social media marketing manager? You can use a freelancer to do both without the need for a long-term contract.
Freelancers can also work either inside or outside of your business, depending on your needs. This can allow you to have the knowledge you require in the business as and when you need it.
Freelance digital marketers have worked with numerous companies and industries. This means they understand internal politics and having to take on individual accountability and responsibility. Agencies can’t provide this experience as they are more campaign led in their approach. Depending on what you’re planning to achieve, this might be an important point for you.
If you need an individual to help in your particular niche, then you can ensure you hire someone who has worked with a similar type of business. For example, if you are a plumbing company, you’ll want to hire an employee with experience working with plumbing or other such utility companies.
Freelancers can use their range of ideas collected from different fields, which can also give you an edge over the competition.
Meets Deadlines Often
Because freelancers are often working on a strick timeframes and juggling multiple projects, freelancers have to meet their deadlines precisely as you agree with them. Their work is prioritised according to your plans and can flex daily. This allows you to have more flexibility with what you want them to prioritise. This allows them to answer to all deliverables and keep you on track with your own campaign calendar.
If you liked the work of a freelance digital marketer you worked with previously, you might be disappointed if they turn down your offer because they have their hands full working elsewhere. Also because a marketing freelancer is always looking for new work, it might be difficult to obtain their services when you need them if they are already in a contract for a period of time.
Freelancers are individuals, meaning they can only do so much work. If you have a lot you need to achieve then you might need to hire several freelancers or an agency. This all depends on what you are trying to achieve.
The Advantages of Hiring an Agency
Agencies can be a great call for your business. Unlike freelance marketers though, they will always have a professional ready to hear your marketing concerns as they have a big team. Because they pride themselves on quality of work, these agencies ensure their work is as consistent as any previous project in their portfolio. This means you can expect the same style of reporting every time.
Answers to All Your Inputs
Freelance digital marketers either will permit you to receive consistent progress reports every week or will limit you to several meetings. You will usually have an account manager who will manage your account. This means you have one person to contact for all the work they do. If you feel something is off with the ongoing campaign’s metric, you can inform your account manager immediately to get it corrected.
You get access to smart marketing software solutions
Agencies purchase expensive pieces of software that a freelancer can’t afford because they can spread the cost across several clients. If you need this software, then working with an agency who uses it could be a very cost-effective method to get the information you want.
Most Agencies push for year-long contracts, fixing you in for a long period of time. If you are unhappy with the service then there is little you can do about it.
Leverage Over Deadlines
Agencies have more advantage to request delays for deadlines. They can apologise to you for any delay as they do so and there is little you can do but complain.
Time-Consuming Meetings and Implementations
You have an advantage when working with freelancers who limit their meetings one, two, or three times per project; it allows them to get many things done. It also allows you to avoid travelling to meet with your digital marketing agency to agree on certain changes and discuss new solutions for issues that had surfaced during the campaign. What you can resolve in a single email can get inflated when working with digital agencies.
Can Be More Expensive
You are working with a business with years of experience and guarantees only consistent results and customer experience. Therefore, to keep up the premium they offer you, they can charge higher than freelance digital marketers can.
It is not that individual marketers cannot keep their quality consistent; many freelancers definitely can, but they are not as readily available as agencies, the latter’s number of employees also play a role in the increase of costs.
Verdict: Freelance Digital Marketers
Time is more expensive than anything because it cannot be reproduced. Spending time on numerous meetings is worth more than the amount you are paying agencies. Being limited to just several conferences and modifications helps you get more done for your campaign. Freelance digital marketers can also meet deadlines better in most cases, which works to your business’ advantage.